For Shopify brands doing $20K+ / month
Your inbox is hiding revenue. We bring it to light.
Mail Sway builds the strategy, copy, design and automations that turn existing customers into 20–40% of your store’s revenue.
✓ 20% from email—or you don’t pay
Email performance● Live
$128,309attributed revenueFLOWAbandoned cartGenerating revenue now
THIS MONTH+$24.8Kfrom automations
PLATFORM PARTNERSBuilt on the platforms ecommerce brands trust.
Trusted by ambitious ecommerce brands
The lifecycle in motion
Send the right message.Watch revenue follow.
Your campaigns shouldn’t disappear after send. We build journeys that reach the inbox, create action and compound customer value.
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Revenue gap calculator
How much is your email list leaving on the table?
Compare today’s email revenue with a healthy 25% benchmark. It takes ten seconds.
Potential at 25%$12,500Your monthly revenue gap$7,500
Illustrative benchmark. Your audit uses verified store and Klaviyo data.
Selected email design
Designed to look like you.
Built to move customers.
Real campaign creative built around the brand—not a house template. Scroll inside each preview to explore the complete email.
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The Mail Sway system
Revenue has 8 arms.
Not eight templates. Eight connected disciplines—strategy through optimization—working as one retention system.
Lifecycle strategy
A complete retention roadmap built around how your customers discover, buy and return.
Campaign management
Planning, production and sending that keeps your brand relevant without inbox fatigue.
Flow architecture
Automated journeys covering the full customer lifecycle—not a short list of templates.
Email copy
Brand-specific messaging that earns attention, builds desire and moves readers to act.
Email design
Distinctive, responsive creative that feels native to your store and purpose-built for conversion.
Segmentation
Smarter audiences and personalization so each customer receives a more useful message.
Deliverability
List health, sending practices and account structure designed to protect inbox placement.
Testing & growth
Continuous experiments that turn every send into an input for the next improvement.
Client results
Results over reports.
Two real examples of lifecycle work measured by attributable revenue—not vanity metrics.
A different kind of agency
Sending emails isn’t a strategy.
Mail Sway connects creative, data and timing into one commercial lifecycle.
×Sends the calendar✓Builds the lifecycle
×Reports on opens✓Optimizes for revenue
×Reuses house templates✓Adapts to your brand
×Sets and forgets✓Tests and compounds
×Adds platform cost✓Improves account efficiency
How we work
Clarity at every step.
One clear sequence. Senior specialists close to the work from the first audit through every test.
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Frequently asked
Good questions,
straight answers.
Shopify brands generating $20,000+ per month—especially supplement, jewelry and apparel brands ready to turn email into a predictable retention channel.
For qualified brands, we build toward at least 20% of total store revenue coming from email. Eligibility, attribution and the measurement period are agreed before work begins.
After the audit and onboarding, the first priorities typically begin shipping within two weeks. We work in focused releases so progress is visible early.
Klaviyo is our primary platform for Shopify brands. We also help reduce unnecessary Klaviyo costs through list hygiene, segmentation and more efficient account structure.
Yes. We study your store, voice, customer and visual system before writing or designing. The result should feel unmistakably like your brand—only sharper.
Your next growth channel is already yours
Your email list is worth more than you think.
Book a strategy call. We’ll show you where the hidden revenue is—and what it would take to unlock it.
Choose a time No hard sell. Just a clear look at the opportunity.Book your strategy call
Let’s find the revenue hiding in your lifecycle.
Choose a time that works for you. We’ll review your current email setup, your biggest opportunities and whether Mail Sway is the right fit.