For Shopify brands doing $50K+ / month

Your existing customers are your next growth channel. We build the system that unlocks it.

Strategy, copy, design and automation that help Shopify brands generate 20 to 40% of store revenue from email.

✓ 20% from email or you don’t pay

Email performance● Live
$128,309attributed revenue
32.4%Revenue from email+18.7%vs. last period
FLOWAbandoned cartGenerating revenue now
THIS MONTH+$24.8Kfrom automations
PLATFORM PARTNERSExpertise across the platforms ecommerce brands rely on.
Shopify PartnersKlaviyo Partner

Trusted by ambitious ecommerce brands

TOTI
Louve
Cookieman
Primal Compound
Yara Rosa
Glo
Degen
Love Jewelry
Wording
TOTI
Louve
Cookieman
Primal Compound
Yara Rosa
Glo
Degen
Love Jewelry
Wording

The lifecycle in motion

Send the right message.Watch revenue follow.

Your campaigns shouldn’t disappear after send. We build journeys that reach the inbox, create action and compound customer value.

SCROLL TO SEND

Revenue gap calculator

How much is your email list leaving on the table?

Compare today’s email revenue with a healthy 25% benchmark. It takes ten seconds.

Potential at 25%$12,500Your monthly revenue gap$7,500

Illustrative benchmark. Your audit uses verified store and Klaviyo data.

Selected email design

Designed to look like you.
Built to move customers.

Ten real email designs across food, jewelry, music and sports. Each one is built around the brand, not a house template. Scroll inside any preview to explore the complete email.

The Mail Sway system

Everything email needs.
One team accountable for revenue.

Strategy, campaigns, flows, copy, design, segmentation, deliverability and testing, connected in one system.

Mail Sway octopus holding email devices
01

Lifecycle strategy

A complete retention roadmap built around how your customers discover, buy and return.

02

Campaign management

Planning, production and sending that keeps your brand relevant without inbox fatigue.

03

Flow architecture

Automated journeys covering the full customer lifecycle, not a short list of templates.

04

Email copy

Brand-specific messaging that earns attention, builds desire and moves readers to act.

05

Email design

Distinctive, responsive creative that feels native to your store and purpose-built for conversion.

06

Segmentation

Smarter audiences and personalization so each customer receives a more useful message.

07

Deliverability

List health, sending practices and account structure designed to protect inbox placement.

08

Testing & growth

Continuous experiments that turn every send into an input for the next improvement.

Client results

Results over reports.

Two real examples of lifecycle work measured by attributable revenue, not vanity metrics.

A different kind of agency

Sending emails isn’t a strategy.

Mail Sway connects creative, data and timing into one commercial lifecycle.

Typical agencyMail Sway
×Sends the calendar✓Builds the lifecycle
×Reports on opens✓Optimizes for revenue
×Reuses house templates✓Adapts to your brand
×Sets and forgets✓Tests and compounds
×Adds platform cost✓Improves account efficiency

How we work

Clarity at every step.

One clear sequence. Senior specialists close to the work from the first audit through every test.

01/ 04

Book your strategy call

Let’s find the revenue hiding in your lifecycle.

Choose a time that works for you. We’ll review your current email setup, identify the highest-impact revenue opportunities and leave you with a clear, prioritized action plan for growing email revenue.

Frequently asked

Good questions,
straight answers.

Shopify brands generating $50,000+ per month, especially supplement, jewelry and apparel brands ready to turn email into a predictable retention channel.

For qualified brands, we build toward at least 20% of total store revenue coming from email. Eligibility, attribution and the measurement period are agreed before work begins.

After the audit and onboarding, the first priorities typically begin shipping within two weeks. We work in focused releases so progress is visible early.

Klaviyo is our primary platform for Shopify brands. We also help reduce unnecessary Klaviyo costs through list hygiene, segmentation and more efficient account structure.

Yes. We study your store, voice, customer and visual system before writing or designing. The result should feel unmistakably like your brand, only sharper.